Barefoot and Running: A new website for women

April 4th, 2012 • BY

Merrell Bareform

Do you run? If so, then you’re part of a booming movement of women 16.9 million strong. According to the National Sporting Goods Association, there was a 23 percent increase in the number of women who run from 2006 to today.

We understand. Running had never been our bag until we had a child and free time became incredibly precious. Tossing on a pair of runners and hitting the trail behind our house has become our go-to, freedom-finding workout, even on the busiest of days.

If you run then you’ve probably heard of the barefoot movement and Pretty Strong, a new women’s-specific website from Merrell aims to deliver targeted training information, cadence-guiding tunes, and a place to connect with other women.

The site is a fun diversion, easy to navigate, and serves up some excellent info on going barefoot, including a 40-day guide to making the switch. It also offers a curated list of 15 songs culled from the iTunes store that rock out to 180 beats per minute, the suggested natural cadence for barefoot running. Song prices range from 69 cents to $1.29 and artists include Prince, Billy Idol, OutKast, and Alicia Keys.

The site also hosts a motivating video detailing the barefoot journey of four very different Merrell employees. It also includes a buying guide to Merrell barefoot products and an online store.

 

Kamagra oral jelly Online something to buy the most convenient way. He doesn’t demand from you any actions except how to visit the website. And in separate with goods necessary to you to put the end. To specify your address and to wait for the supplier to whom you will give money.

Erinn Morgan

About

After a 10-year career as an award-winning New York City-based editor launching and redesigning urban, style-driven magazines, Erinn Morgan left her downtown Manhattan digs after September 11th, 2001, in search of a less encumbered, freelance lifestyle. A life-changing, two-year-long trek around the country in a motorhome eventually landed her in Durango, Colo., which she now calls home. Her writing has appeared in numerous— More about this author →